Broadbill Custom Lures

As passionate anglers, we take pride in crafting the finest custom lures that have earned a reputation for excellence worldwide. Our journey began when engineer Fred Bailey responded to a request for a weighted lure, resulting in the legendary "Bill Hall Old Blue." This marked the birth of Broadbill Custom Lures. With the addition of the Translucent Squid and Spotted Amber Squid, our lures became synonymous with fishing success. Each lure is meticulously handmade and finished, ensuring consistent performance that anglers rely on. Join countless fishermen who have landed impressive catches using our proven designs. Experience the thrill of fishing with Broadbill lures—where every cast brings the promise of adventure and success.